BRAWLEY — For many, new year’s resolutions become a fleeting memory with the passing of the first few months of each year—or sometimes even weeks or days.
Breakout Fitness at 435
W. Main St. in Brawley has structured its business to retain and motivate a
high percentage of gym members throughout the year, according to Gonzalo and
Josh Lorona, the father-son team who founded the business.
“We opened one year ago
on Jan. 7,” son Josh said, “The first year of business was a straight roller
coaster ride up.”
Gonzalo added, “One of
the things I hear a lot from our clients, is they hear that the gym is a family
environment. They really like our daycare.”
Gonzalo is from Brawley
but said he spends much of his time working in Oxnard. While gyms in urban
areas have a larger population from which to draw members, Breakout was designed
to be affordable in what might be the more competitive smaller market in
Imperial Valley, he explained.
“I have heard horror stories in big cities
about trying to cancel a membership. We don’t hold anyone accountable to their one-year
membership commitment if they want to cancel. Business is not a one- or
six-month commitment. It’s a life-long commitment,” Gonzalo explained.
Price for a one-month
membership at Breakout Fitness is $35. The option of daycare with a membership
runs $25 per month. This model has worked well for the Loronas as they said their
gym has retained 95 percent of its clients during its first year.
“We are open seven days a
week. We offer free weight training, cardio training, the sauna, boxing
classes, yoga classes and Zumba classes.” Josh added. “We also offer our
version cross-fit called rugged training. Our number one class is boot camp. A
lot of great results with that class.”
The owners and members at
Breakout said they are excited about the newly opened juice bar, which several
patrons visited on a recent afternoon.
Helping the community in
which his gym is located is also important, Josh said.
“We offer free training
for all of the athletes at Brawley Union High School. The wrestling coach at
BUHS holds workshops here for his athletes during the summer,” Josh continued.
“We also offer free memberships for anyone who is mentally disabled.”
Breakout Fitness is doing
an event with El Centro Regional Medical Center at the food court in Imperial Valley
Mall on Feb. 1.
“We are trying to get
kids involved in healthy activities. Raymond Leon, Brawley’s wrestling coach,
will be giving a few tips and doing demonstrations,” Josh added.
Despite the gym’s
amenities, the owners said they know the biggest impediment to getting fit is
maintaining motivation. As such, Gonzalo shared a tip to help accomplish a new
year’s resolution focused on exercise.
“If you are tired of not
achieving the results you want, break out from the norm. There is no magic pill,”
he stressed. “You can’t come drink a protein drink and look like Arnold
Schwarzenegger next month. Change your routine and break away from what does
Gonzalo noted there is a
routine that can be done at home: “This is a five-month challenge. For men,
they do 100 push-ups and 100 leg lifts a day. Women do 100 leg lifts and 100
jumping squats a day.”
Every month the number of
repetitions for each routine should increase by 50.
“I did it when I started training 30 years ago. If you do this, believe me, you will see a change in your body,” Gonzalo added. For more information on Breakout Fitness, visit its Facebook page or visit the gym.