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Downtown Calexico Merchants Say Sales Up, Holiday Outlook Good

Even a week prior to the traditional Black Friday start of the holiday shopping season, downtown Calexico was bustling Nov. 22 with excitement high for the upcoming holidays and heavy traffic to match.

Store owners said they were pleased with the upward trend of business that accompanies the holidays and optimistic about sales for the rest of the winter shopping season.

“Right now we are starting to improve our numbers and we are preparing for Christmas,” said Priscilla Flores, manager of the Jerusalem’s shop.

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 “Next week, all of our holiday sales will begin. The best way to find out about our sales is to come to the store in person so you can find the best deals on the specific items you are looking for,” she said.

Iconic Store Busy

Garlan’s, an iconic downtown Calexico clothing store, had a consistent flow of customers.

“Business has been very good. We already have our pre-Black Friday sale underway in which we offer 25 percent off everything in the store,” manager Roselia Hernandez said.

Garlan’s, an iconic clothing shop in downtown Calexico, is packed with merchandise Nov. 22 in advance of Black Friday and the busy holiday shopping season. | Jayson Barniske photos

Garlan’s has a surprise promotion for Christmas that shoppers will have to wait to find out more about.

“People can find out more about our upcoming sales on Garlan’s Facebook and Instagram,” Hernandez added.

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She added she expects business this year would be as good as, if not better than,  previous years.

Don Roberto Jewelry manager Karla Lopez said she was pleased with sales so far this year.

“This is the time of year when we do the most business. Don Roberto Jewelry doesn’t do any special discounts for the holidays because their jewelry is always discounted,” she said. “I think every year we do better than the previous year at this store. I am positive that this will be a profitable season for storeowners in downtown Calexico.”

Terry Sierras manages Valencia Jewelers and explained, “Business is a little slow, but I am sure it will pick up during Thanksgiving week.”

Valencia Jewelers specializes in wedding rings.

“Everything in our store will be discounted 25-50 percent starting Black Friday, which makes this the best time of year for a wedding proposal,” Sierras added.

Don Roberto jewelry in downtown Calexico has a tempting array of precious items waiting to become someone’s treasured Christmas gift.

Gran Plaza Outlook

The Gran Plaza Outlets held its Christmas tree lighting ceremony on Nov. 22. The outlet mall’s marketing director, Angel Esparza, said he is enthusiastic about sales this year.

“There has been an increase in sales the past few years at the outlets. Last year it was 6 percent. This year we had a 12-percent increase in overall sales,” he said.

Gran Plaza is among the locations where Black Friday will begin early.

“We are expecting a lot of shoppers on Thursday (Thanksgiving) night. So, we will have many events throughout the week, including live music, to celebrate the holidays,” he added.

Esparza offered a few tips for shoppers at the outlets: “If you are thinking about shopping throughout the holiday season, invest a little bit on big savings cards for individual stores and you will receive additional savings.”

Black Friday starts at 7 a.m. on Friday at the outlets.

“Most stores are really well stocked, so people do not need to show up early to find the items they are shopping for,” Esparza said.


This story is featured in the Nov 28, 2019 e-Edition.