Calexico city staff, store employees and the ownership group of Treasure Hunt gather for a photo during a Nov. 15 ribbon-cutting ceremony to mark the opening of the new store at 361 W. Second St. Headquartered in Los Angeles, Treasure Hunt is a national discount retailer specializing in "secondary market products." | Courtesy photo
Southern California discount retailer Treasure Hunt has expanded into Calexico, opening Nov. 15 in the former Vons grocery store location on West Second Street in the area known around town as “El Hoyo.”
The outlet at 361 W.
Second St. is the latest in a number of local, regional and national businesses
that have begun a consistent return to the border city over the last few
months, with more development on the way, city officials say.
The recent spate of
openings is seen as a sign the economic outlook in Calexico is improving. The
city had lost several major retailers in recent years, including Toys R Us and
“Big corporations are
starting to regain their trust in working with us and opening up in Calexico.
It shows we have come a long way from closing doors and putting up red tape,”
Mayor Pro Tem David Romero said in a Nov. 16 interview. “It shows we’ve come a
long way in having fiscal development … We are open to your business in
Romero said he likens
Treasure Hunt to a Burlington Coat Factory with the kind of merchandise it
sells. The website of the Los Angeles-based Treasure Hunt describes itself as
specializing in “secondary market products.”
Treasure Hunt has retail
locations in Indio and Fontana in Riverside County, as well as a wholesale
branch under the name CCM California in the city of Commerce. Romero said
Treasure Hunt also has expanded to the cities of Riverside and Ontario.
Other Businesses Opening
Some other recent
openings in Calexico have included national GCAM Plasma Donation Centers. A
first location opened several weeks ago at 355 E. Third St. Another GCAM is
scheduled to open at 114 Heffernan Ave., according to GCAM’s website, although
no specific date was listed.
Romero said yet another
plasma center is opening on Second Street and Heber Avenue. Assistant City
Manager Miguel Figueroa indicated that location, BIOMAT USA Inc. Plasma Center,
is already open at 326 E. Second St.
BIOMAT is owned by
Grifols, one of the world’s largest plasma-collection companies and a maker of
On a more local level,
Romero said Guadalajara restaurant has opened Birrieria three weeks ago at 845
Calexico In-door Swap
Meet opened recently ago inside the former Garcia Foods Center at Cesar Chavez Boulevard
and Grant Street. The Calexico Chronicle published a feature on the opening of
the business a few weeks ago. Calexico In-door Swap Meet is a collection of
former Santo Tomas Swap Meet vendors.
Figueroa said Mexicali’s
Canal 66, an independent Spanish-language television station, opened an office
in Tony’s Plaza next to the McDonald’s restaurant on Imperial Avenue.
La Fuente restaurant
recently opened at 737 Emerson Ave. in the former Tortas and Beer location,
Romero said Dr. Tien T. Vo
opened the Vo Medical Center, a clinic and urgent-care center, in the former
HomeTown Buffet location at 222 E. Cole Blvd. several months ago.
Other big developments
yet to open include a FedEx shipping and distribution center and a Planet
Fitness next to Cardenas Market in the 2300 block of North Imperial Avenue.
Figueroa said the FedEx
center has no projected opening date. It’s located in the heart of the
Towncenter industrial hub at 221 Robinson Ave., he said.
He added it’s a
43,220-square-foot facility with 42 bay doors for loading and unloading
Planet Fitness’ floor
plans have been approved by the city for a 22,000-square-foot fitness center,
“At this time exterior and interior improvements
have commenced. They are using social media platforms to inform the community
that they are opening in Calexico,” Figueroa added.
“All of this activity
shows you the city of Calexico, that people are wanting to take the chance of
building in Calexico. … We’re regaining trust again,” Romero said. “We hope
this momentum continues.”